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Start Your Own Computer Business: Building a Successful PC Repair and Service Business by Supporting Customers and Managing Money
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From the Author
I updated this book in 2013 to get rid of references to companies and business opportunities that no longer exist, while adding a little text about the new tools of the trade, such as smartphones and Craigslist, and generally bringing the context ten years forward. But the changes were limited, so we didn't publish a "second edition" which may have led people who already owned the book to buy a new copy unnecessarily. Shoppers who buy a copy through Marketplace and want the updated edition must e-mail the seller to make sure it has the "Updated" banner on the cover, don't go by the picture, which is supplied by Amazon.I originally started writing this book after a childhood friend mentioned he might quit his government job to go into the computer business. He had never been in business, and he thought that if he could build a PC and mark the parts cost up 10%, he could make a pretty good living with a small shop. I explained that he'd be lucky not to lose money working out of his basement at that margin, and that he'd lose his house if he rented a storefront. In the end, he stuck with the government job, though he may try the PC business when he retires with a full pension in a couple years.I didn't write this book to promote some get-rich-quick recipe that will fail for 99 out of 100 people. I wrote the book to show what to expect based on my own experience in the computer business, from working out of the house to a storefront business with millions in sales. The idea isn't to scare you out of trying, as some kids who've reviewed the book have suggested. It's to give you a heads-up on where to concentrate your time to make money and what problems to expect. If you want somebody to tell you, "It's easy, all you have to do is Step 1, Step 2, Step 3..." this isn't the book for you. Morris Rosenthal - February 15th, 2013
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About the Author
Morris Rosenthal is the founder of the Yahoo! computer_business group for independent computer business owners, with over 4500 members. He is the author of McGraw-Hill's bestselling "Build Your Own PC" series, "Computer Repair with Diagnostic Flowcharts" and "The Laptop Repair Workbook." His books and eBooks have been translated into a half dozen languages and sold in over 80 countries around the world.
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Product details
Paperback: 161 pages
Publisher: Foner Books (February 14, 2013)
Language: English
ISBN-10: 0972380108
ISBN-13: 978-0972380102
Product Dimensions:
6 x 0.4 x 9 inches
Shipping Weight: 11 ounces (View shipping rates and policies)
Average Customer Review:
3.8 out of 5 stars
66 customer reviews
Amazon Best Sellers Rank:
#1,158,210 in Books (See Top 100 in Books)
Bottom-Line: "Start Your Own Computer Business: The Unembellished Guide" a good starting point from which to gather information about the computer service and repair business, from a veteran of the business.I have been dabbling at the edges of computer consulting for quite some time, while holding down a full-time job. I have been building PC's from scratch for family and friends, putting together small networks here and there, and servicing PC's for friends of friends for years now. But it wasn't until I entered into a formalized agreement with a client, who agreed to a fixed monthly retainer in return for my services did I apply for a shingle with the county and make it official. That was some two years ago; I still have my client and his business, and I have garnered more, but I really didn't have a strategy in place to grow the business.Did I want to open a storefront, or continue to operate out of my home office? How would I or should I advertise, and if so through what outlets? Should I bother with building PC's for clients from scratch, and if so how cost effective would it be given the warranty considerations? How much capital should I accumulate before advertising my services? Should I keep inventory on-hand, and if so how much? Should I open a separate business account and how would I keep track of expenses? Questions, questions, questions and very few answers presented themselves readily, so turned to advise from someone who had been in the business for a while and could provide answers I sought. That someone was Morris Rosenthal and his stellar book "Start Your Own Computer Business: The Unembellished Guide."Whether you are planning to start your own computer service and repair shop, have already hung out your shingle, or you have doubts and or concerns about how to best run your business, this book will get you started in the right direction. Most of the questions I needed answered were presented by Rosenthal in well though out prose, written from the perspective of a person who has lived the life of a computer service and repair professional.As good as "Start Your Own Computer Business: The Unembellished Guide" is though, it is relatively small book, checking in at only 160 pages. And while Morris does not embellish the truth, such as his views on spending money and time on the much ballyhooed computer industry credentials, stating: "You're going to need all the cash you can get your hands on. Don't waste it on pieces of paper nobody will read to frame and stick on the wall. That's a game for people who want to be somebody else's employee..." I would have appreciated more in-depth information then he chose to deliver on some subjects.More information on marketing the business would have been useful for instance; as it is, the book only skims the surface, not offering any concrete strategy for how to market a computer services and repair business. Here, his real-world experience would have proved invaluable; as it is very little outside of how to sell yourself and your services to customers, is touched upon. Marketing in my estimation involves a lot more then that.I did however find Rosenthal's advice and insights on working from the home very useful. He starts out the chapter (Infrastructure), thusly: "Looking back over a lifetime of handing out unsolicited advise, I think the worse steer I ever gave somebody was pushing a friend with whom I'd built a successful small computer company (over a million dollars a year sales) to move out of his house and into commercial space...[T]he biggest single expanse a computer business is likely to generate, after employee salaries, is renting commercial space."That opening sentence had me hooked. Why? Because I had bee giving serious consideration to opening a commercial storefront not too far from my home--walking distance really--with visions of hiring a full-time employee to run the shop while I continued to work for someone else full-time. This chapter along with the chapter on money management gave me a sobering does of reality, and ultimately persuaded me to change my mind about the commercial space; my business will continue to operate out of my home thank you very much.Rosenthal goes on to explain the subtle nuances of renting commercial space and the hidden cost associated with such an undertaking. Costs such as telephone, and DSL, I had anticipated, but hidden costs, such as garbage removal, property taxes, landscaping, snow removal, insurance, and even association fees is some cases. "Start Your Own Computer Business: The Unembellished Guide" goes into a rather involved and appreciated explanation how rental space is calculated for lease, and the difference between triple net, and double net leases and the costs that can be associated with both.As it turns out--after further investigation--the commercial space I was dreaming of hanging my shingle on would, on the surface, have been inexpensive, but hidden in the fine print was a host of add-on's including a mandatory $0.75/sf increase a year, and a hefty per month cost for the maintenance of the common grounds. These costs would have made my desire to work the business only half a day, untenable.At the end of the book, Rosenthal offers a handful of useful websites that any aspirating person might use as a resource to start a new business, or expand an existing one. These include The Service Corp of Retired Executives (SCORE), Small Business Administration, IRS, National Business Incubation Association, as well as his own Computer Business support group located at Yahoo.com.Conclusions"Start Your Own Computer Business: The Unembellished Guide" is a general outline for how you might want to conduct your business; the fine minute details are left to other more involved books on the same subject. Rosenthal tents to paint in broad stokes designed to speak to a diverse group of individuals. But these generalities work for those--like me--who are looking for information about the business we are looking to expand or break into. Overall I found "Start Your Own Computer Business: The Unembellished Guide" a good starting point from which to gather information about the computer service and repair business. The book offers practical first person advice from a well seasoned veteran of the business.
This book is no frills for sure, and perfectly laid out what to expect. I've been a geek for a few years now, and it's apparent that being the family's computer guy is all I want from the mobile hardware repair world. I think I'll stick with security, thank you :-)It's good at breaking down things like sales and accounting that most purely IT guys dont think about much, and does so in a clear way. It's very easy to skip from chapter to chapter to just key in on the areas you need to learn, you don't have to read this book chronologically.I kinda wish there was some illustrations or charts used. Theres a few short comics to break up the monotony a little but that's it. But I guess, it's not such a bad thing, and the sub title does read "the unembellished guide." Highly recommended for IT entrepreneurs regardless of specialty.
The material is this books is really dated. It also does not give that many useful tips about starting the business and it did not have any useful forms used for checking in a customer's computer, or a process checklist, work order templates, maintenance contracts, or anything. It was pretty basic. I would not recommend this book to anyone. Instead, watch the Eli the Computer Guy Training Videos on YouTube for FREE and take Professor Messer's A+ Certification Course on YouTube to learn computer repair.
Based on other reviews, I thought this book would be a great hands-on tool to help my young adult son turn his sometime-hobby of toying with PCs into a part time, money making venture -- that could (oh how I hoped) support him one day soon.I have owned small businesses; I have 35 years experience in business; I have a BBA and an MBA AND I have read dozens of books on business (from SBA guides -- that are pretty well done -- to Harvard Business Review articles that I just was not smart enough to understand). My only point being: I think I know a good business book when I see one. There is little organization to this book and certainly not a 'path' to follow. I could provide numerous examples of the worthless gibberish -- such as pointing out, in some detail, what tax forms 4562 and 8829 are for. (I did not read the book word-for-word, cover-to-cover -- but in spending about 20 minutes with it I found that the author mentioned several times something to the effect of "I don't have any experience in that...but here's what I think.") From the book: "Direct mailing can be highly effective, providing you create a good mailing piece and you send it to the right people." Yep...I don't think anyone would argue with that. It's up to the reader to figure out how to 'create a good mailing piece' and how to 'send it to the right people', although he does suggest getting a mailing list from the local Chamber of Commerce. He spends another 150 words or so writing about a bad experience he had having a photographer take pictures for a brochure he was doing. Of the 150 pages, 1 full page is spent telling the story of having made some inappropriate comments while unknowingly recording a message on a speakerphone. I can't imagine how that anecdote will help the reader start and run a successful business. Finally (I could go on and on), I rarely write a truly critical review. I made an exception here because I really believe that this book is a waste of money....at any price. (Maybe it's worth 99 cents on my Kindle...but I would have to sleep on it knowing what I now know.) Buyer beware.
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